Reach Boxing Federation

- Branding & Identity

- Print

- Web

RBF (Reach Boxing Federation) is a fictional boxing company that provides premium life events/pay-per views. For this project I wanted to create a professional vibe, both for the company and for the performers inside and outside of the boxing ring.
 

I wanted the branding elements to illustrate the idea of progression and constant improvement, in terms of oneself and in the lengths, they’re willing to go to achieve their goals and dreams.

Another aspect I wished to achieve in this project was to create a platform which allows fans to further engage in the athlete’s stories and learn about their careers and their personal lives which they consented in sharing.